Rama for electrical distributors
The AI system built for electrical wholesale. Rama takes the bid desk busywork, so your team has more time to win more bids
Live on your ERP and price files in days. No rip-and-replace.
Sample run on a plan-and-spec package. Rama reads the takeoff, pulls your contract and SPA pricing, reprices wire to today's copper, and routes the non-stock lines out for factory quotes. Same thing on your own price files and job history.
Four places job margin quietly leaves the building
None of them are anyone's fault. They're all things a person has to remember, on a day with 40 other things to remember.
Wire gets bid off a price file loaded last week. On a long job the metal moves underneath you, and the margin goes with it.
The SPA exists, it just isn't found in time. So the line gets bid off contract price, and the rebate claim never happens.
A big share of quoted packages get one touch and then sit. The estimator picks whoever called them.
Column pricing drifts by person and by branch. Two customers of the same size end up on different numbers for the same reel.
Bids don't go to the best price. They go to the distributor who gets a complete number back while the estimator is still deciding.
A 42-line package, from inbox to sent
The order matters here, because every step used to wait on a person being free. This is the same bid, with Rama doing the parts that don't need judgment.
Plans, a spec section, and a spreadsheet of items from the estimator. Bid closes at four.
Items pulled off the takeoff and matched to your catalog, including the ones written in contractor shorthand.
Contract price, SPA where one applies, today's copper on the wire, and the customer's column where nothing else fits.
Fixtures, gear, and anything on lead time gets an RFQ to the right rep, then chased until the number comes back.
One screen, exceptions at the top. The judgment calls stay with your team, the typing doesn't.
Rama checks in on the package, logs what the estimator says, and tells your rep which jobs are still worth a call.
The same quote desk, three times the volume
Most electrical distributors run projects out of a price file, an inbox, and a spreadsheet. Here's what changes when Rama is in place.
Built for every seat in the branch
From the counter to the corner office, Rama fits the way that seat actually spends its day.
Takeoffs come in every form there is. Rama turns them into a priced package with your agreements already applied, and puts the exceptions in front of you first.
From the takeoff to the last jobsite delivery
Rama works across the whole job, not just the quote screen.
Rama runs on the ERP and price files you already have
Distribution ERPs, price file services, manufacturer portals, email, and whatever your branch built for itself in 2009.
Not on the list? We usually add a new connection in days.
Why I started Rama
I grew up around my dad's factory. I remember people on the phone all day chasing parts, then typing the same numbers into three different places, and nobody thinking that was strange. It was just the job.
Years later I ended up in manufacturing myself, figuring it would all have moved on by now. It hadn't. Same phone calls, same rekeying, more spreadsheets. The first time I watched a quoter retype a 200-line takeoff, I recognised it immediately.
So that's what we're building. Not a replacement for your team, the people doing this work are the best part of this industry, they just spend half their week on things a machine should be doing. We'd rather they got that half back.
If that sounds like your branch, I'd love to hear how you're running bids today.
Based on usage and results
No big upfront license. You pay for the work Rama does, and the price moves with the results it delivers.
Send us a bid package you already lost
We'll price it with Rama on your own agreements and show you what came back, and how long it took.
Ready to increase revenue per employee at your company?
Stop leaving money on the table. Join our customers who use Rama to turn lost revenue into dollars in their pockets.