Price with conviction.
Source before
the shortage.

Authorised, broker, and spot market price ranges shown side by side against your price on every line. Not three separate tools, not three browser tabs — one row, every channel.

When your price sits above the market on any channel, Rama tells the rep before the quote leaves. When you're below by enough to be leaving margin on the table, it tells them that too.

Each customer's own buying history surfaced as a price anchor. The best price they paid for this part previously becomes the floor for the next negotiation — not a vague number someone remembers from six months ago.

30-day and 90-day price velocity on every part. When a line has climbed 18% over the quarter, reps know to anchor higher. When it's falling, they know to move first. The market doesn't stand still; the data shouldn't either.

Tracks the rate at which inventory is declining across the market — flags parts where depletion is accelerating, not just low.

By the time a part appears on a competitor's 'hot parts' newsletter, Rama has been flagging it for weeks. The signal comes from the velocity of decline, not the moment of empty shelves.

Every hot part links to the customers who buy it — so the heat map isn't just a dashboard, it's a list of accounts to call before the panic call comes in. Intelligence turns into a workday.

Lifecycle, RoHS, REACH, ECCN, HTS, country of origin — populated on every part, re-verified on a rolling schedule. The rep never opens a datasheet PDF to confirm a status that may have shifted last week.

Product change notifications tracked the moment manufacturers post them. When TI changes a package marking or NXP shifts country of origin, the customer hears it from you — before their incoming inspection catches it.

Cross-references filtered to your own catalog — not a generic list of 47 datasheet alternates. The 3 your warehouse stocks, with current prices and lifecycle status. The substitution conversation gets shorter.

Every field timestamped and refreshed against manufacturer sources continuously. The lifecycle status you quoted against today isn't last year's status with optimism attached.

Pricing alerts from market bands, parts heating up on the shortage map, PCN updates affecting active quotes — each becomes a specific row on a specific rep's list. The whole page lands somewhere reps can actually use it.

Each row carries the dollar value behind the move — quote size, dormant account potential, loss recoverable. Reps stop working on whatever shouted loudest in email and start working on what moves the number.

Each row spells out exactly why this account is on today's list — 'lost on price six weeks ago, vendor cost dropped 12%' rather than 'flagged for follow-up.' The rep opens the conversation knowing the angle, not asking what changed.

The list updates the instant a signal fires — a shortage score crosses a threshold, a vendor cost drops, a PCN lands. No overnight batch, no morning catch-up. The rep returning from lunch sees what moved at 1pm, not what was true at 9.