For electronic distributors

Quote faster.
Win more.

Your reps respond to more RFQs, faster, without the Excel cleanup. Rama reads every format your customers send, prices every line with live GP and AI suggestions, and gets a polished response in their inbox in minutes, not hours.

96%

faster quote time

Classic Components

3×

RFQs per rep per day

Classic Components

hours on data entry

per RFQ

RFQ capture

Every format.
Every channel.
Into your ERP.

Rama reads whatever your customers send and writes clean line items straight into your ERP. Reps start pricing immediately, not spending hours on data entry.

Incoming RFQs — parsed in real time

Emailsarah@acme-eng.comFwd: Q3 component requirements - see attached BOM→ ERP ✓

Excelprocurement@defenseind.comRFQ_2024_Q4_BOM_v3_FINAL.xlsx→ ERP ✓

PortalSupplyframe14 new RFQ lines — urgent, 48hr response window→ ERP ✓

Free textmike@volta-systems.com"do you have 2500 of the LM358 in stock? need pricing"→ ERP ✓

Zero reformatting

The hour per RFQ that used to disappear into Excel cleanup and copy-paste is gone. Reps open a structured quote, not a blank sheet.

No templates to maintain

You don't train customers to send things your way. Rama adapts to whatever format lands in the inbox, not the other way around.

Nothing buried, nothing missed

RFQs hidden in forwarded threads, .msg attachments, or portal notifications get caught and surfaced - not lost in a rep's inbox.

Same inbox, structured output

Customers keep emailing how they email. Your ERP gets clean, line-itemised data. The translation happens in the middle.

Margin intelligence

Price every line with conviction.

Every line shows live margin and an AI-suggested price the moment a rep touches it. Quotes go out priced to win — and priced to keep the margin you need.

Quote line view — live GP

Healthy marginThin — flags before sending

Part number	Qty	Your price	Cost	GP %
LM358DR	2,500	$0.42	$0.28	+34%
TL072CP	1,000	$1.18	$1.01	+12%
NE555P	5,000	$0.31	$0.22	+29%	AI suggest $0.34 suggestedBased on 3 recent wins with this customer
MC14001B	800	$0.89	$0.64	+28%

Floors that hold

Set minimum GP per category or per customer. Quotes below the floor surface for approval instead of slipping through silently.

Margin you can see

Thin margins flag amber before the quote leaves — not at month-end close when it's already too late. GP% updates live as the rep types.

AI-suggested prices

Rama suggests a price per line based on vendor cost, market bands, and your own historical win rates. Reps accept, adjust, or override.

Win-rate aware

Pricing suggestions are tuned by what's actually closed with this customer before — not a generic markup table that ignores who's buying.

Portal automation

Reps approve.
Not build.

Rama auto-pulls RFQs from OEM portals, Supplyframe, and CalcuQuote - populating pricing, supply, and lead times before a rep ever opens the quote. Portal round-trips collapse from hours to minutes.

Portal round-trip time

Before Rama

3.5 hrs

With Rama

8 min

Always watching

Rama monitors Supplyframe, CalcuQuote, and OEM portals continuously. New RFQs are pulled the moment they post - no manual checking, no missed windows.

Built, not blank

Every line arrives with pricing, available stock, and lead time already filled. Reps review and approve in minutes - they don't rebuild from scratch.

3× the throughput, same headcount

The same team handles three times the portal RFQ volume. Scaling quote capacity stops being a hiring problem.

SupplyframeCalcuQuoteOEM portals

Responses & follow-up

Quotes that
never go cold.

Once the quote is priced, Rama drafts the customer response - pulling part numbers, prices, stock, and lead times into a reply that sounds like the rep wrote it. Reps edit if they want. Most just send.

AI-drafted reply — ready to send

To: sarah@acme-eng.com

Re: Q3 component requirements

Hi Sarah - following up on your RFQ from Tuesday. We have 2,500 units of the LM358DR available at $0.42, with stock ready to ship within 3 days. I've also included pricing on the TL072CP and NE555P lines you requested. Let me know if you'd like to adjust quantities or need compliance docs.

Send

Edit

Follow-up reminder+3 days

Sounds like your team

Rama learns each rep's tone and signature from past replies. Customers get a response that reads like the person they've been emailing, not a templated form.

Speaks the customer's language

Replies are drafted in whatever language the customer wrote in - German, Mandarin, Spanish, Japanese. Same quote data, localized output. Reps don't need to know the language to close the deal.

Send in seconds

The reply is drafted before the rep has finished pricing. By the time they're done, the response is waiting. One click out.

Export automation

Their exact
format. One click.

HTS, RoHS, REACH, ECCN, country of origin, lifecycle - the fields that get quotes rejected when they're wrong or missing. Rama fills them on every line, on every export, without a rep ever opening a compliance database.

Auto-populated — per lineAcme Engineering template ✓

HTS Code

8542.39.0001

Country of origin

RoHS status

Compliant

REACH

No SVHC

ECCN

EAR99

Lifecycle

Active

Compliance, not guesswork

HTS codes, country of origin, RoHS/REACH status, ECCN, and lifecycle pulled from Rama's parts intelligence - not copy-pasted from last quarter's quote and hoped for the best.

Their format, remembered

Each buyer has their own column order, field names, and naming conventions. Rama learns them once and applies them on every export - no template library to maintain.

One click, every time

The export the buyer wants, with the fields they need, in the layout they expect. Reps stop reformatting in Excel and start sending.

Win-back

The market
moved.
You'll know.

Rama watches vendor cost, stock levels, MOQs, and lead-time signals across every part you've ever quoted. When the market changes in your favor on a deal you lost, the quote comes back to the top of the rep's list - with the reason attached.

Nexus Controls

Lost on price 6 weeks ago. Vendor cost has since dropped — now $0.08 cheaper per unit on LM358DR.

Price ↓ $0.08

Volta Systems

Previously out of stock. 4,200 units of TL072CP now available and ready to ship within 3 days.

Now in stock

Precision Electronics

Lost on MOQ — customer needed 400 units, MOQ was 1,000. MOQ on LM2596 now halved to 500.

MOQ halved

Aldridge Automation

Lead time on core STM32 line extending across the market — shortage forming. Good reason to call now.

Shortage signal

Ready to increase revenue per employee at your company?

Stop leaving money on the table. Join our customers who use Rama to turn lost revenue into dollars in their pockets.

Increase Revenue

Quote faster.Win more.

Every format.Every channel.Into your ERP.

Price every line with conviction.

Reps approve.Not build.

Quotes thatnever go cold.

Their exactformat. One click.