For electronic distributors

Source smarter.
Respond first.

Rama handles the entire vendor side of every RFQ — picking the right suppliers, firing outreach instantly in parallel, and pulling responses back into a single ranked offer table. You buy better without chasing email.

All
vendors contacted in parallel
0
emails manually written per RFQ
26m
avg. first vendor reply
Classic Components
01
Vendor outreach

The right vendors.
Contacted instantly.

By the time your team opens their inbox, every vendor on the list has already heard from you — and the first replies are already coming back, threaded to the customer line.

Outreach fired — RFQ #4821, LM358DR × 2,500
VendorPart / qtyLocal timeSent (UTC)Status
Arrow Electronics
LM358DR · 2,500
04:14 ET
09:14:02
Replied
Shenzhen Micro Co.
LM358DR · 2,500
21:14 CST
09:14:02
Replied
Avnet
LM358DR · 2,500
01:14 PT
09:14:02
Pending
IC Dragon HK
LM358DR · 2,500
21:14 HKT
09:14:02
Queued
Future Electronics
LM358DR · 2,500
04:14 ET
09:14:02
Pending
All 5 vendors contacted at 09:14:02 UTCDespite spanning 13 hours of local time. Replies thread automatically back to customer RFQ line.
Right vendor, not the obvious one
Rama picks the most relevant suppliers for each part based on history, performance score, and availability — not whoever the rep remembers to email.
One second, every vendor
Your entire supplier list is contacted in the same second the RFQ lands. No sequential email tag, no working down a list.
Time-zone independent
Outreach fires immediately regardless of where the vendor is located. By the time your team starts the day, responses are already waiting.
Threaded to the customer line
Every vendor reply is automatically linked back to the originating customer RFQ line — no manual matching, no context switching.
02
Response ingestion

Every reply parsed.
One offer table.

By the time replies start arriving, you're already looking at a ranked, benchmarked offer table — not five inbox threads, three attachments, and a guess at who's cheapest.

Unified offer table — LM358DR × 2,500 · benchmarked on arrival
VendorFormatUnit priceLead timevs market
Arrow ElectronicsEmail$0.283 daysBest price
AvnetEDI$0.315 days+$0.03
Rochester ElectronicsPDF$0.342 days+$0.06
Smith & AssociatesFree text$0.297 days+$0.01Cheaper than open quote #3812
Even free text counts
EDI, email, PDF, structured spreadsheets, or a one-line 'we can do $0.29' reply — all parsed and normalised into the same table. Nothing slips through.
No templates to maintain
Vendors change column orders, file names, and field labels constantly. Rama maps every variant automatically — no setup, no maintenance, no broken pipelines on your side.
Benchmarked the second it lands
Every offer compared on arrival against your historical best price, live market bands, and what this specific vendor charged last time. No spreadsheet analysis, no waiting for your buyer to look.
Margin you'd otherwise miss
When a vendor reply comes in cheaper than the price you've already quoted to a customer, Rama flags it before the customer accepts the old number. Margin saved on quotes already in flight.
03
Performance scoring

Rank vendors on
what actually matters.

Your ERP knows what you spent. It doesn't know who delivered on time, who ran short halfway through a PO, or who sits in a sanctions risk zone. Rama tracks all of it — and reranks every vendor automatically as orders close.

Vendor scorecard — LM358DR category
VendorFill rateOn-timePriceSpendRisk
Arrow Electronics
Authorised distributor
97%
A+
$142k
Low
Smith & Associates
Independent broker
78%
B
$38k
Medium
Shenzhen Micro Co.
Regional · Asia
65%
A
$11k
Review
Rochester Electronics
Authorised · lifecycle specialist
91%
B+
$67k
Low
More than spend
ERPs rank vendors on what you bought. Rama ranks them on whether they delivered, on time, in spec — so the supplier at the top of your list is the one most likely to close the next quote, not just the one you bought from last quarter.
Authorised vs independent, decoded
Clarifies who actually holds the part relationship and who's just brokering. You see where the real leverage is — and where the 'best price' you've been quoted is markup on someone else's quote.
Risks before they're problems
Country of origin, trade lane status, sanctions screening, and lifecycle alerts built in. A vendor in a sanctioned region surfaces before you send them the RFQ — not after the shipment gets stuck at customs.
Scores that move
Every closed PO, missed deadline, and last-minute substitution feeds back into the rankings automatically. The scorecard reflects how the vendor's behaving this quarter — not whoever was a top performer two years ago when you onboarded them.
04
Supplier graph

A supplier graph wider
than your ERP.

The suppliers you've never bought from outnumber the ones you have. Rama maps every viable source — authorised, independent, regional — and brings the unfamiliar ones into your network with the right contact and the right opening message already drafted.

Supplier network — LM358DR · available sources
Authorised
Arrow Electronics
US · Authorised TI dist.
Avnet
US · Authorised TI dist.
Future Electronics
CA · Authorised TI dist.
Independent / broker
Berkshire Components
US · Independent
Smith & Associates
US · Independent
IHS Markit ExchangeNew
Global · Broker aggregator
Asian markets
Shenzhen Micro Co.New
CN · Regional dist.
IC Dragon HKNew
HK · Spot market
Taiwan Semi Trade
TW · Regional dist.
Three tiers, one ranked view
Authorised distributors, independents, and regional markets aggregated into a single ranked list — not three separate tools or spreadsheets. You compare every source before negotiating, not after.
Asia, in your language
A Mandarin or Cantonese reply gets normalised into the same offer table as the English ones. The language and IP barriers that keep most Western distributors out of regional Asian markets aren't barriers here.
Day-one outreach
Vendor rep contact details pulled from your existing network and enriched automatically. The first message is drafted in the vendor's preferred language and tuned to their typical reply style. Reps hit Send, not Research.
The graph keeps growing
Every RFQ surfaces new candidates Rama hasn't seen for that part before. The supplier list you start with on day one isn't the one you'll have in six months — and the new sources don't need onboarding paperwork to start receiving outreach.

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Maximize your revenue per employee

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We’re Hiring

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